Strategic Planning

When companies get their strategies wrong, the results can be disastrous. IBM's failure to maintain its leadership in the personal-computer market, arguably one of the past decade's biggest strategic blunders, cost Big Blue as much as $90 billion in lost market capitalization. In sports, the “game plan” is the vision as to how the game is to be won. It is the exact counterpart of military strategy. The term “game plan” has become quite interchangeable with the term “strategic plan”. “Strategy” is the leadership’s sense of vision as to the overall course and direction of the organization.

Strategic planning refers to a coordinated and systematic process for developing a plan for the overall course and direction for the purpose of optimizing future potential. Let SSP APTEC take you through the process of strategy formulation and implementation. Which business can afford to be without a strategic plan, or one that is regularly updated? We can’t think of any.